Every October, the world turns pink in recognition of Breast Cancer Awareness Month, an annual campaign aimed at increasing awareness of the disease, promoting early detection, and raising funds for research into its cause, prevention, diagnosis, treatment, and cure. The month provides a global platform to honour survivors, support those currently battling the disease, and remember those who have lost their lives.
Breast cancer is one of the most common cancers affecting women worldwide, with millions diagnosed each year. Despite advancements in treatment, early detection remains crucial in improving survival rates. That’s why the message of Breast Cancer Awareness Month—awareness, education, and action—remains as important as ever.
Understanding Breast Cancer
Breast cancer occurs when cells in the breast grow uncontrollably, often forming a tumour. While it primarily affects women, men can also develop breast cancer, though it is far rarer. Early stages may not present any noticeable symptoms, which is why regular screening is essential.
Risk factors include age, genetics, family history, and lifestyle factors such as smoking, diet, and alcohol consumption. However, it’s important to note that breast cancer can develop even in individuals without these known risks.
The Importance of Early Detection
Early detection is key to increasing survival rates. Mammograms, self-exams, and clinical breast exams are the main tools used to detect breast cancer in its early stages. When detected early, breast cancer is more treatable, often before it spreads to other parts of the body. According to the American Cancer Society, when breast cancer is detected early, and is in the localized stage, the 5-year relative survival rate is 99%.
Women over the age of 40 are encouraged to have annual mammograms, while younger women should conduct regular self-exams and consult a healthcare provider if they notice any changes, such as lumps, swelling, or changes in the skin.
mdtalk: Sheila Mikhails Story – Be your Own Advocate for Breast Cancer
To mark Breast Cancer Awareness Month, we are joined in this moving and potentially life-saving mdtalk by Sheila Mikhail, Executive Director of Columbus Children’s Foundation and Co-Founder and Advisor at Ask Bio.
Sheila received a breast cancer diagnosis and after experiencing life-changing health inequality and an extraordinarily difficult journey to diagnosis and appropriate treatment, Sheila focused her efforts on philanthropy and advocacy by founding BC-Ruckus.
Advances in Breast Cancer Treatment
Supporting Those Affected by Breast Cancer
While Breast Cancer Awareness Month promotes medical knowledge, it’s also a time to show emotional and practical support for those affected. Support networks—from friends and family to survivor groups—play a critical role in helping patients navigate the physical and emotional challenges of cancer diagnosis and treatment.
Emotional health is just as important as physical health during this time. Many women, and their families, experience anxiety, depression, or feelings of isolation after a breast cancer diagnosis. It’s vital to encourage open conversations and seek professional mental health support when needed.
Macmillan Cancer Support UK has an online community with over 80,000 members; and they have all been there. Support is available 24 hours a day, in a safe environment.
How You Can Help
During Breast Cancer Awareness Month, there are several ways you can get involved:
- Get Educated: Stay informed about the signs, symptoms, and risk factors for breast cancer. Encourage those around you to get screened.
- Participate in Fundraising: Many organizations host walks, runs, and charity events in October to raise money for breast cancer research. Consider donating or participating in an event to support the cause.
- Wear Pink: Show solidarity with breast cancer patients and survivors by wearing pink, the official colour of Breast Cancer Awareness Month.
- Volunteer: Many cancer organizations are looking for volunteers to help with events, support services, or simply spreading awareness in the community.
- Support Survivors: Reach out to friends, family members, or colleagues who are breast cancer survivors or currently undergoing treatment. A kind word or gesture can make a significant difference in their journey.
The Road Ahead
Despite the progress made in breast cancer treatment and awareness, there is still much work to be done. Every year, Breast Cancer Awareness Month renews our collective commitment to finding a cure, improving patient outcomes, and supporting those affected by the disease. By spreading awareness, promoting early detection, and supporting research, we can continue to make strides toward a future without breast cancer.
This October, let’s unite in the fight against breast cancer—because awareness saves lives.
