Therefore, events organisers should be consciously and continuously reviewing practices to improve event logistics, ensuring we deliver an enhanced experience for all events audiences.
With that in mind, it’s important to utilise the newest technologies in order to achieve our events and communications goals. Read on to discover what the world of technology has in store for us in 2017, and how to make the most of these trends at your upcoming events.
The virtual world has already significantly influenced most industries, including the healthcare profession. Virtual reality has thus far been used for pain management during labor, stroke rehabilitation and some day soon may even be used to prepare patients for head transplants.
VR also brings an endless list of exciting possibilities for events, including the ability create a third dimension where people around the globe can interact, blurring the lines created by physical venues.
Giving events organisers the ability to think beyond the location of a meeting, VR technology will open up a world of opportunity by allowing participants to attend without having to travel.
Not only will VR encourage increased event attendance, it will also bring a whole new level of communication to the industry by allowing attendees to communicate with others across the globe via this extra dimension.
In 2016 we saw major growth in event streaming. With the creation of Facebook’s live feature, audiences are getting more and more used to remote involvement in events - and the use of drone technology is likely to become the norm in major events this year.
Like VR, drone streaming predominantly works to create an immersive experience for attendees. With a unique and non-invasive point of view, drones can offer remote participants a one-of-a-kind event experience.
With the promise of creating such a personalised and quality-driven experience for attendees, drone streaming is an added value extra that should be considered by all event professionals in 2017.
As well as looking forward, technology is also going back to basics and working to improve some of the most fundamental aspects of events.
One of the most common pain point in events for attendees is lack of access to important information. Artificial Intelligence (AI), mostly in the form of chatbots, are gaining a lot of attention due to their ability to provide participants with targeted, specific and straight-to-the-point information upon request.
If an attendee has a query, AI chatbots are able to use their own intelligence to decipher the query and come up with their own, straightforward answers, without overloading users with irrelevant information.
AI chatbots are efficient machines that can process information 1,000 faster than humans. Their abilities are based on the human processes of learning and absorbing information, and so the more we interact with them the more useful they become.
Believed by many professionals to be one of modern technology’s most exciting advancements, AI chatbots are certainly something to keep an eye on in 2017.
Now more than ever, diversity in events and outsourcing is a very real and important issue. Fortunately the tech industry has come together to devise new tools to help tackle it.
This Conference Diversity Distribution Calculator, for example, provides event professionals with a platform to measure, monitor and subsequently remove bias in speaker line-ups in order to improve diversity across the industry.
To go alongside this the Minimum Viable Diversity Pledge invites attendees, speakers, event planners and brand representatives to sign a ‘minimum pledge’, stating that they’ll contribute to making professional events as inclusive as possible. Although this may seem like a small cause, every person who signs is committing to patronise only events that offer a diverse representation, which is likely to have a significant long-term impact on the industry.
Data management systems are maturing to make data integration a much simpler task, while producing more insightful and relevant information. State-of-the-art cloud-based systems and application programming interfaces make it possible to collect and analyse data from a number of sources simultaneously.
As cloud-based systems get more powerful each year, big data tools are opening a new world of predictive analytics that can have huge impacts on events. As previously mentioned, machine learning and artificial intelligence tools are also growing more powerful, which will also help to sort through vast amounts of data.
These technologies are able to pull real-time data, including sourcing, registration, mobile and onsite activity to give an enhanced view of an event’s return on investment.
Are you ready to experiment with new events technology in 2017? Let us know what advancements you’re most excited about via our LinkedIn page. You may also be interested in learning about how to Engage Attendees in the Run Up to an Event.